In June 2018, TRON announced the acquisition of a leading P2P file-sharing company, BitTorrent. Its peer-to-peer protocol facilitates sending and sharing large files.
Over the years, BitTorrent has pioneered in services like in-stream video advertising and brand-safe display. Furthermore, it also allows third-party developers to connect with users through a bunch of distributed technologies services that scale seamlessly.
Big Announcement for Crypto Advertisers
TRON has recently announced that it will open this advertising platform to all cryptocurrency firms using their products. This comes as a huge announcement to all cryptocurrency advertisers. Why? Because it allows them to directly connect with millions of BitTorrent users. As of now, it serves 45M active users on a daily basis.
As a result, cryptocurrency advertisers have an opportunity to connect with a huge pool of valuable audience. Furthermore, this comes as a boon especially at a time when advertisers are choked by several online advertising platforms.
Besides, cryptocurrency advertisers will get a big return as they connect with a wide audience of educated, young, and tech-savvy enthusiasts. Traditional marketing channels failed to bring the young audience to the crypto-market. TRON cites this opportunity in place while leveraging the BitTorrent platform to an effective use.
The official website of BitTorrent shows that audience, in the age group of 18-24, has the maximum engagement on the platform. Undoubtedly, the audience from this age group is the one which swiftly adapts to the changing dynamics of the market.
TRON Founder Justin Sun Has Big BitTorrent Plans
TRON Gounder and now BitTorrent CEO, Justin Sun, has got some big plans ahead. Sun finds a stronger demand and engagement for the supply of premium display and also video placements. He credits this to the release of the uTorrent web.
Sun thinks that crypto-businesses certainly don’t want to miss out the opportunity of making their projects public to a large audience, while tapping the platform’s advertising strategy and services. Sun is looking forward to having a positive brand alignment with established cryptocurrency firms.
However, to implement all this successfully, Sun believes that there is still some work to be done in enhancing the performance of BitTorrent’s decentralized protocol. He plans to do it by leveraging TRON’s blockchain expertise.
In his recent interview, Sun said that the TRON team is currently working to merge the BitTorrent technology and the TRON blockchain.
He notes, “We’re aiming to complete one of our key milestones in the fourth quarter: to combine TRON and BitTorrent and create a unique and outstanding product.”
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